• Born This Way

    Brand Identity

    2026

    Strategy

    Client

    Born This Way

    Born This Way is a music consuming collective that began in year 2023. They are designers, engineers, photographers, and musicians, each actively working in our respective fields. At the end of every year, they gather to select the Album of the Year.

    The symbol logo of Born This Way represents the individual directions of each member’s life. Each member remains devoted to their own work within their respective field, and comes together as one under the name of Born This Way.

© Woojin Jang 2026 All rights reserved.

  • Born This Way️ Brand Identity

    2026

    Strategy

    Client

    Born This Way

    Born This Way is a music consuming collective that began in year 2023. They are designers, engineers, photographers, and musicians, each actively working in our respective fields. At the end of every year, they gather to select the Album of the Year.

    The symbol logo of Born This Way represents the individual directions of each member’s life. Each member remains devoted to their own work within their respective field, and comes together as one under the name of Born This Way.

© Woojin Jang 2026 All rights reserved.

  • Born This Way️ Brand Identity

    2026

    Strategy

    Client

    Born This Way

    Born This Way is a music consuming collective that began in year 2023. They are designers, engineers, photographers, and musicians, each actively working in our respective fields. At the end of every year, they gather to select the Album of the Year.

    The symbol logo of Born This Way represents the individual directions of each member’s life. Each member remains devoted to their own work within their respective field, and comes together as one under the name of Born This Way.